Market Research

 

Strategy
  • Industry Education
  • Business Strategy
  • Category Strategy
  • Strategic Planning
  • Marketing Strategy
  • Market Analysis
Tactics
  • Market Penetration
  • Test Development
  • Concept Ideas
  • Market Research
  • Product Introductions
  • Advertising & Promotion Plans
  • Merchandising Components
  • Validation Studies
Relationships
  • Industry Networking
  • Share Groups
  • Retail Focus Groups
  • Advisory Boards
  • Discussion Dialogues
  • Business Communication
Our Clients Include
  • General Mills
  • Mars Snackfood U.S.
  • The Pillsbury Co.
  • Sara Lee Coffee & Tea
  • The Kellogg Co.
  • Westec Interactive
  • Pierre Foods
  • Nestle USA
  • Kraft Foods

Marketing Solutions

From industry leading research to content solutions, CSP Business Media understands your needs better than anyone. Today your customers have more media channels readily available to them than at any time before. With the touch points continuing to multiply, you need to know the best vehicles for your marketing message. CSP has the keys:

  • Understand
  • Develop
  • Execute
  • Engage
  • Surround your customers

CSP provides you the tools to raise your company’s awareness and deliver solution-based opportunities highlighting your company’s expertise.

Market Research

CSP’s Research Center offers a unique connection to the audience you want to hear from—ultimately delivering the insightful results you need to help guide and hone your go-to-market strategies. From Internet surveys to focus groups, our research center is available to work with you to customize your research needs, within your budget requirements.

Internet Surveys—Single Client or Multiple Clients

  • Advertising Creative Tests
  • Purchased Behavior/Decision Factors Studies
  • Aided Brand/Product/Category Awareness
  • New Concepts Statement Evaluations
  • Usage, Perception Studies


Category Leadership Research

  • Telephone Surveys
  • Unaided Brand/Product/Category Awareness
  • Usage Studies
  • Onsite Product Placement/Tasting

 

Editorial Calendar

The 2014 CSP editorial calendar is now available. Jumpstart your 2014 planning and download it today.

View Calendar »

Rates & Specs

Be sure you have CSP's latest magazine and online specifications and 2014 rates.

View Downloads & Specs »

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