Convenience Retailing University

Create Lasting Loyalty - Engaged Employees Attract Devoted Shoppers

Customer loyalty is as good as gold. Unfortunately, obtaining customer loyalty can appear daunting to the c-store retailer. The pursuit of a loyal customer is not for the faint of heart; banking on future revenue is a cultural investment in serving others and requires a lot of energy to do well. However, armed with customer intelligence and a deep understanding of how customers interact with their store products and brands, c-store marketers can create loyalty programs which transcend the transaction.

• How are you building customer loyalty?
• How can you quantify your lifetime customer value?
• How can you create engaged, brand-dedicated customers?

Learn tricks of the trade to win shopper loyalty and increase profits at CRU 2014.